Fat Frog Branding & Design Studio, We specialize in crafting unique, high-quality packaging solutions that not only Safeguard your products but also enhance your brand’s identity.
Strategy Statement
Packaging Design
Creative Design
Sheild Your Skin With Natural Way
Driven by the vision of promoting homegrown solutions, Dr. Monika Agrawal and her all-women team craft each product using time-tested, local Ayurvedic recipes passed down through generations. Every formulation is a celebration of India’s heritage, supporting not only the wellness of the skin and hair but also local artisans and sustainable practices.
Website – www.natureesse.com
At Nature Esse, our vision has always been to build a brand that stands for purity, balance, and everyday wellness. We wanted to move beyond the conventional image of wellness products and instead, create something that feels personal, honest, and connected to nature.
Through this Process journey, we’ve been able to give Nature Esse a fresh, approachable identity that still holds the sophistication and integrity we stand for. The new design language not only reflects our core philosophy but also helps us connect more meaningfully with our audience.
It’s more than just a visual transformation it’s a step forward in how we tell our story, build trust, and inspire mindful living.” THANKFULL TO FAT FROG & TEAM
As the Nature Esse skincare portfolio grew, its packaging maintained a consistent visual identity built around a signature emblem that had become synonymous with the brand. While this cohesive look reinforced brand recognition, it gradually became challenging to differentiate between individual product lines and categories, leading to confusion among consumers.
However, it lacked the visual strength and refinement needed to define Nature Esse as a distinctive, premium skincare brand. As the brand evolves, there is a growing need for a more nuanced identity one that honors its Ayurvedic heritage while also asserting a modern, elevated presence in the wellness and beauty space.
Packaging Design
During the strategic development phase, several pivotal questions emerged in alignment with Nature Esse’s evolving brand vision: Should we retain the signature earthy green that has long symbolized our natural roots? How can we refresh the brand identity and packaging to clearly differentiate product categories, while enhancing shelf appeal as Nature Esse expands into modern retail spaces.
A comprehensive brand strategy exercise helped us realign our priorities and define a clear path forward. This process ensured that every element of the redesign from color palette and typography to packaging and structure authentically reflected Nature Esse’s core values: a deep-rooted commitment to Ayurvedic wisdom, natural wellness, and a modern, mindful lifestyle.
Nature Esse is a wellness-first brand rooted in the power of nature, purity, and balance. Built on the philosophy that true well-being comes from within, our products are thoughtfully crafted to nurture the body, mind, and spirit.
We combine age-old natural wisdom with modern science to offer a range of clean, conscious, and effective health and wellness solutions — free from harmful additives, and full of nature’s finest ingredients. From supplements to personal care, each product reflects our deep commitment to quality, sustainability, and authenticity.
To break away from the overly clinical and sterile aesthetic common in the wellness category, we crafted a bold and confident wordmark for Nature Esse. The transition to a lowercase style brings a sense of warmth and approachability, while still preserving a sense of elegance and individuality. This design choice reflects the brand’s natural, grounded ethos inviting, yet refined.
With the packaging system, our goal was to make wellness feel warm, inviting, and effortlessly integrated into daily life. We embraced soft, nature-inspired hues and organic, flowing patterns each thoughtfully curated to reflect the essence of the product it represents. A cohesive design language, anchored by a clean grid system, brought harmony across the range.
By infusing the packaging with a sense of calm, freshness, and vitality, we shifted away from the clinical tone often seen in the category ushering in a more uplifting, grounded, and nature-aligned visual experience that resonates with mindful living.
To move beyond the clinical and conventional look often seen in the wellness space, we designed a bold yet balanced wordmark for Nature Esse. The shift to a lowercase format introduces a sense of warmth and relatability, while its clean, confident form retains a refined and distinctive character.
This design choice captures the essence of Nature Esse grounded in nature, approachable in spirit, and elevated in presence.
Designed : custom packaging architecture for optimal product protection, ergonomic usability, and user-centric sizing.
Developed a unified : visual identity system embodying the purity and gentleness of baby care delicate color palettes, soft gradients, and clean motifs that emotionally connect with parents.
Executed detailed : label design – from substrate and finish selection to regulatory compliance emphasizing readability and consistent aesthetics across SKUs.
Built a cohesive design structure, ensuring seamless brand recognition and range navigation across the entire baby care portfolio.
Led sizing, testing, and packaging planning to guarantee functionality, durability, and a consistent, trustworthy brand experience both online and in stores.
This project exemplifies our strength in brand storytelling, structural packaging innovation, and sensory design, creating a harmonious blend of safety, trust, and standout presence for discerning parents.
Ready to elevate your product presence? Email us at “ hello@fatfrog.in “ to discover how Fat Frog can transform your packaging and visual strategy.
Welcome to Fat Frog Branding & Desgin Studio, where creativity meets functionality. We specialize in crafting unique, high-quality packaging solutions that not only protect your products but also enhance your brand’s identity.
Let’s make your business a brand.
